FOR IMMEDIATE RELEASE
The Problem: Website Migrations Put Organic Traffic & Revenue at Risk
Every year, thousands of businesses undergo website migrations - replatforming from legacy systems to modern e-commerce platforms like Shopify, transitioning to new CMS platforms, or consolidating multiple domains. Each migration carries a significant risk: the potential loss of hard-earned organic search traffic.
When URLs change during a migration, search engines lose track of where content has moved. Without proper 301 redirects mapping old URLs to their new destinations, businesses can see:
- 30-80% drops in organic traffic immediately following migration
- Lost keyword rankings that took years to build
- Broken backlinks from referring sites, eliminating valuable link equity
- Degraded user experience as visitors encounter 404 errors
For enterprise businesses, this can translate to millions of dollars in lost revenue. For smaller businesses, it can be existential.
Why Accurate 1:1 Mapping Matters
Not all redirects are created equal. The key to preserving search rankings during a migration is creating accurate one-to-one mappings - redirecting each old URL to its most relevant new counterpart.
When search engines like Google see a 301 redirect, they transfer the “link equity” (ranking power) from the old URL to the new one. But this transfer only works effectively when the content matches. Redirect a product page to an unrelated category page, and Google recognizes the mismatch - the ranking signals don’t transfer properly, and your hard-earned positions slip away.
The best redirect maps ensure:
- Product pages redirect to the same (or equivalent) product pages
- Category pages redirect to matching category pages
- Blog posts redirect to the same content on the new site
- Every URL finds its most semantically relevant destination
This is why manual mapping has been the gold standard - human judgment to ensure each redirect makes sense.
The Traditional Solution: Time-Consuming Manual Mapping
Until now, creating these precise redirect maps has been a painstaking manual process. SEO professionals and developers typically:
- Export thousands of URLs from the old site
- Export thousands of URLs from the new site
- Manually match each old URL to its most relevant new destination
- Format the redirects for their specific platform (Shopify, Webflow, .htaccess, etc.)
- Test and validate each redirect
For a site with 10,000 URLs, this process can take 40+ hours of skilled labor. For enterprise sites with 100,000+ URLs, the task becomes virtually impossible to complete accurately within typical migration timelines - yet the stakes for getting it wrong are enormous.
Introducing Redirects.net: Intelligent Automation for URL Redirect Mapping
Redirects.net is a purpose-built platform that automates the creation of 301 redirect maps. Using intelligent matching algorithms, the platform analyzes URL structures, page titles, content similarity, and URL patterns to automatically generate accurate one-to-one redirect mappings.
Key Features
Fast Match Technology Upload two URL lists - source and destination - and receive matched redirect pairs in seconds, not days. The platform’s algorithms identify the best possible match for each URL based on multiple signals.
Platform-Specific Export Formats Generate redirect files ready for immediate import into:
- Shopify (CSV format with platform-specific requirements)
- Webflow (301 redirect format)
- WordPress (.htaccess or plugin-compatible formats)
- Cloudflare (Bulk Redirect rules)
- Apache and Nginx server configurations
- And more
Bulk Processing at Scale Handle migrations of any size - from small business sites with hundreds of URLs to enterprise platforms with hundreds of thousands of pages.
Quality Assurance Tools Built-in validation ensures redirect files meet platform requirements before import, preventing errors that could disrupt the migration.
Pricing
Redirects.net offers straightforward pricing starting at $89 per month for unlimited URL mapping, with team and agency plans available for organizations handling multiple migrations.
Who Benefits from Redirects.net
SEO Agencies and Consultants Reduce the time spent on redirect mapping from days to minutes, allowing teams to focus on strategic work rather than manual data entry. Deliver faster turnaround times to clients while maintaining quality.
In-House SEO Teams Ensure migrations are executed correctly the first time. Preserve the organic traffic and rankings your team has worked to build.
E-Commerce Businesses Protect revenue during platform transitions. Whether moving to Shopify, BigCommerce, or any other platform, ensure customers and search engines can find your products.
Web Development Agencies Include professional redirect mapping as part of migration services without the overhead of manual URL matching.
The Stakes Are High
Consider these statistics:
- The average e-commerce site generates 51% of traffic from organic search (BrightEdge)
- 66.5% of links to websites are now dead according to an Ahrefs study of over 2 million domains - highlighting how quickly link equity disappears without proper redirect management
- 80% of customers will switch to a competitor after a poor digital experience (Qualtrics/ServiceNow) - and nothing says “poor experience” like a 404 error page
- A Search Engine Journal study of 171 migrations found that 42% of sites never recovered their pre-migration organic traffic levels
A botched migration doesn’t just affect traffic temporarily - the same study found an average recovery time of 229 days for sites that did recover, with some taking over 500 days.
About Redirects.net
Redirects.net was built by SEO professionals who experienced the pain of manual redirect mapping firsthand. After spending countless hours on spreadsheets during client migrations, the team set out to build a better solution.
The platform combines technical SEO expertise with modern automation to solve one of the most tedious yet critical aspects of website migrations.
Get Started
Redirects.net is available now at www.redirects.net.
SEO professionals, agencies, and businesses can sign up for a free account to explore the platform’s capabilities.
Redirects.net - Zero broken links. Zero manual mapping. Zero traffic loss.