AEO Tools Compared:
AirOps vs Profound vs Peec AI vs Scrunch

As AI-powered search engines reshape how users discover brands and products, a new category of marketing tools has emerged: Answer Engine Optimization (AEO) platforms. These tools help marketers track, analyze, and optimize their brand’s visibility across AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews.

Four platforms are frequently mentioned together in this space: AirOps, Profound, Peec AI, and Scrunch. But here’s what most comparison articles miss: these aren’t really the same type of product. They overlap in AI visibility tracking, but that’s about it. Comparing them side-by-side without context is like comparing a Honda Civic, a Ford F-150, and a Tesla Semi because they all have wheels.

The pricing tells the story: €199/month vs $399/month vs $500/month vs $2,000/month. That’s not a premium tier difference. These tools are built for different jobs.

We put this comparison together to help you figure out which one actually fits your situation, not just which one has the longest feature list.

Quick Pricing Comparison

AirOps Pro costs nearly 10x more than Peec AI Pro and 4x more than Scrunch Growth. That gap isn’t arbitrary. As you’ll see in the feature breakdown, you’re paying for very different products.

Detailed Feature Comparison

Understanding the Differences

Peec AI: Pure AI Visibility Analytics

Best for: Teams that want focused, affordable AI visibility tracking without content production features.

Peec AI does one thing and does it well: tracking. At €199/month (~$215), it’s the cheapest option here and skips the content tools entirely. You get visibility data across AI platforms, and that’s the product.

Example use cases:

• You run a SaaS company and want to know if ChatGPT recommends your product when users ask about your category
• Your agency tracks AI visibility for multiple clients across countries, and you need something affordable
• Your SEO team needs daily visibility data to spot correlations with traffic changes
• You’re a brand manager trying to figure out which competitors are getting mentioned in AI responses

Strengths:

• Cheapest by far
• Unlimited team seats and countries at the base price
• No feature bloat
• Slack support in Pro tier
• Can add more AI engines (Gemini, Claude, DeepSeek, etc.) for extra cost

Limitations:

• No content tools at all
• No CMS or SEO platform integrations
• Fewer AI engines in the base plan

Profound: AI Visibility + Light Content Tools

Best for: Growing companies that want AI visibility tracking with some content optimization mixed in.

Profound sits in the middle at $399/month. You get AI visibility tracking plus a few content generation and optimization credits each month.

Example use cases:

• Your content team wants visibility data AND suggestions for tweaking blog posts to show up in AI responses
• You need to see which keywords trigger AI recommendations for competitors, then write content to compete
• You want to track visibility trends over time and tie them to specific content changes
• You’re a small team that needs visibility data plus a handful of AI-optimized articles each month

Strengths:

• Tracks 3 answer engines (ChatGPT, Perplexity, Google AI Overviews)
• Higher volume of AI answers analyzed (24,000/month)
• 6 articles/month for generation and optimization combined
• Keeps all your historical data
• Infrastructure integrations (AWS, Cloudflare, Vercel, etc.)
• Keyword discovery

Limitations:

• Only 3 team seats
• Only 1 language and 1 region at this tier
• Yearly billing required
• No API access at Growth tier

Scrunch: Broadest LLM Coverage

Best for: Teams that need to track visibility across the widest range of AI platforms, including newer engines like Google AI Mode and Meta AI.

Scrunch sits at $500/month and differentiates itself with the broadest LLM coverage at a mid-tier price. While other tools charge extra for engines beyond the big three, Scrunch includes 8 AI platforms in its Growth plan: ChatGPT, Gemini, AI Overviews, Google AI Mode, Perplexity, Copilot, Meta AI, and Claude.

Example use cases:

• You want to track how your brand appears across ALL major AI platforms, not just ChatGPT and Perplexity
• Your marketing team needs sentiment analysis to understand how AI describes your brand (positive, neutral, negative)
• You need to track multiple buyer personas and how AI recommendations differ for each
• You want citation tracking to see which of your pages are being referenced in AI responses
• Your team is exploring Google AI Mode (the new AI-first search experience) before competitors do

Strengths:

• Most LLMs tracked at this price point (8 AI engines included)
• Google AI Mode tracking (unique among mid-tier tools)
• Sentiment analysis and citation tracking included
• 5 personas tracked (more than competitors at this tier)
• 700 prompts monitored (highest among mid-tier)
• Email + Slack support with 30-min onboarding call

Limitations:

• No content generation or optimization tools
• Only 5 team seats (vs unlimited for Peec AI)
• API access requires Enterprise plan
• No data export at Growth tier

AirOps: Full Content Operations Platform

Best for: Larger teams or agencies that need content production at scale, with AI visibility as a feature.

AirOps isn’t really an AEO tool. At $2,000/month, it’s a content operations platform that happens to include AI visibility tracking. The visibility features are almost a side benefit of the larger content engine.

Example use cases:

• You run an e-commerce site and need to generate hundreds of product descriptions monthly while also tracking AI visibility
• Your agency manages multiple clients and needs workflows that pull data from Ahrefs, generate content, and push to client CMS platforms
• You want automated workflows: find low-visibility pages, generate optimization suggestions, assign tasks in Asana
• Your brand needs consistent voice across AI-generated content, so you use brand kits and knowledge bases
• You’re a publisher scaling content production and need pieces optimized for both traditional SEO and AI search

Strengths:

• 75,000 monthly tasks for content production
• Integrations with SEO tools (Semrush, Ahrefs, Moz)
• Project management integrations (Asana, Monday, ClickUp)
• Brand kits and knowledge bases
• Tracks pages in addition to prompts (250 of each)
• Training program (Academy + live cohorts)
• Unlimited team seats

Limitations:

• Expensive
• Overkill if you just need visibility tracking
• Fewer AI engines tracked than Profound Enterprise
• No API access at Pro tier

Free Trials: One Key Difference

Before you commit, you’ll probably want to try each tool. Here’s the catch:

If you want to poke around before giving up your card number, AirOps is the only option here. With Profound, Peec AI, and Scrunch, you’re committing to the trial before you see the dashboard.

Which Tool Is Right for Your Team?

Choose Peec AI Pro if:

• You’re primarily focused on monitoring AI visibility
• Budget is a key consideration
• You operate in multiple countries or languages
• You have a larger team that needs access
• You don’t need built-in content production tools

Choose Profound Growth if:

• You want AI visibility tracking plus basic content optimization
• You need to analyze a high volume of AI responses
• Data retention and historical trends are important
• You’re comfortable with yearly billing
• Your team is 3 people or fewer

Choose Scrunch Growth if:

• You need to track the widest range of AI platforms
• Google AI Mode and Meta AI tracking matter to you
• Sentiment analysis and citation tracking are important
• You want more personas tracked (5) than other mid-tier tools
• You need the highest prompt volume (700) at a mid-tier price

Choose AirOps Pro if:

• Content production at scale is a core need
• You want deep integrations with existing SEO and PM tools
• You need to track both prompts and pages
• Training and onboarding support matter to your team
• The $2,000/month budget is feasible for your organization

Frequently Asked Questions

What technical issues prevent brands from appearing in AI search results?

Several technical barriers can block AI crawlers from discovering and citing your content, even if your traditional SEO looks fine:

JavaScript rendering gaps. AI crawlers like ChatGPT’s browse tool and Google’s AI Overview need to execute JavaScript to see dynamically loaded content. If your product details, reviews, pricing, or navigation only appear after JS renders, AI systems may see an empty page. The gap between your source HTML and rendered content determines what AI can actually index.

Missing or invalid schema markup. Schema tells AI systems what your content means, not just what it says. Without structured data identifying your products, organization, articles, and FAQs, AI platforms have to guess, often incorrectly. This affects knowledge graph inclusion and citation accuracy.

Ghost pages. These return a 200 status code but display thin, empty, or error content. AI systems may index and cite these as valid sources, sending users to broken experiences and damaging brand credibility.

Crawler access restrictions. Robots.txt rules blocking GPTBot, ChatGPT-User, or other AI user agents prevent indexing entirely.

Missing commerce feed readiness. New specifications like OpenAI’s Commerce Feed and Google’s Universal Commerce Protocol (2025-2026) let AI assistants understand and transact with your products. Missing required fields means exclusion from conversational shopping experiences.

WISLR’s AEO Readiness Guide audits these issues specifically, comparing source HTML vs. JavaScript-rendered content, validating schema implementation, identifying ghost pages with screenshots, and assessing readiness for AI commerce protocols. Each finding includes priority level and specific technical guidance your dev team can implement directly.

Which tool is better for tracking AI visibility?

It depends on what “better” means for your situation:

For pure visibility tracking at the best price: Peec AI wins. At €199/month with unlimited countries and team seats, you get focused AI visibility data without paying for content tools you might not use.

For visibility tracking plus content optimization: Profound offers the best balance. The $399/month Growth plan includes tracking across ChatGPT, Perplexity, and Google AI Overviews, plus content generation and optimization credits to act on what you learn.

For the broadest LLM coverage: Scrunch tracks 8 AI engines at $500/month, including Google AI Mode and Meta AI that others don’t offer at this tier. If you need sentiment analysis, citation tracking, and coverage across emerging AI platforms, Scrunch fills that gap.

For visibility as part of a larger content operation: AirOps makes sense if you’re already producing content at scale. The visibility features are solid, but you’re really paying for the 75,000 monthly content tasks and workflow integrations.

The tracking capabilities vary across these four platforms. They all monitor ChatGPT, Perplexity, and Google AI Overviews, but coverage differs significantly for other engines. The differences come down to:

• Volume: How many prompts and AI answers you can analyze monthly
• Coverage: Which additional AI engines you can track (Claude, Gemini, Grok, etc.)
• Geography: Whether you need multi-country or multi-language tracking
• Integration: What you want to do with the data once you have it

If visibility tracking is your primary goal, start with Peec AI. If you need visibility plus content tools, evaluate Profound. If you need the broadest LLM coverage with sentiment and citation analysis, consider Scrunch. If you need an entire content production system, look at AirOps.

How is AirOps different from other AEO tools?

AirOps is not really an AEO tool. It’s a content operations platform that includes AI visibility tracking as one feature among many.

Here’s the fundamental difference: Peec AI, Profound, and Scrunch are monitoring tools built around AI visibility. AirOps is a production tool built around content workflows that happens to include visibility monitoring.

What makes AirOps distinct:

1. Scale of content production. AirOps offers 75,000 monthly tasks for content generation, optimization, and automation. Profound offers 6 articles/month. Peec AI and Scrunch offer none.

2. Workflow automation. AirOps connects to SEO tools (Ahrefs, Semrush, Moz), project management platforms (Asana, Monday, ClickUp), and CMS platforms. You can build automated workflows like: “Find pages with low AI visibility > Generate optimization suggestions > Create tasks in Asana.”

3. Brand consistency tools. Brand kits and knowledge bases let you maintain voice and accuracy across AI-generated content. The other tools don’t offer this because they’re not generating content.

4. Page monitoring. AirOps tracks 250 pages in addition to 250 prompts. This means you can monitor how specific URLs perform in AI responses, not just how your brand appears for certain queries.

5. Training and onboarding. AirOps includes Academy access and live training cohorts. When you’re paying $2,000/month for a complex platform, onboarding support matters.

The 10x price difference ($2,000 vs €199) reflects this. You’re not paying a premium for better visibility tracking. You’re paying for an entirely different product category. If you just need to know when ChatGPT mentions your brand, AirOps is overkill. If you’re running a content team that produces hundreds of pieces monthly and wants visibility data integrated into that workflow, AirOps makes the investment worthwhile.

The Bottom Line

These four tools get lumped together, but they’re solving different problems:

• Peec AI is the budget pick. You want visibility data, you don’t want to pay for content tools you won’t use.

• Profound is the hybrid. You want visibility data plus some content optimization, and you’re a small team.

• Scrunch is the coverage leader. You want to track the most AI platforms at a mid-tier price, with sentiment and citation analysis included.

• AirOps is the content machine. You’re already producing content at scale and want visibility tracking bolted on.

Pick based on what you actually need, not what sounds impressive on a feature list.

Pricing and features accurate as of January 2026. Visit each vendor’s pricing page for the most current information: AirOps, Profound, Peec AI, Scrunch.